Less blue sky. More data that works.

We connect your marketing and business data, build the warehouse and dashboards around it, and lead the strategy when you need a senior hand.

Led by a former Salesforce (Datorama) Senior Director who was accountable across ten APAC markets.

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Google AdsMeta AdsThe Trade DeskGA4SalesforceYour CRMOne view you can trust

Platform-neutral. Hands-on. Built for marketing data.

Not tied to one platform
We work across BigQuery, Snowflake, Databricks and Salesforce, and recommend what fits, including tools you already pay for.
Not strategy on its own
Everything we recommend, we can build. The people who scope your project are the people who deliver it.
Marketing data is home ground
Media spend, publisher and platform data, from The Trade Desk to Meta to GA4, is what we’ve worked with for years.

Recent work

A selection of what we’ve built for clients. Names are withheld unless clients have agreed otherwise.

Award-winning New Zealand media agency

One reporting engine behind every client and every platform

The agency buys media across search, social, programmatic and emerging channels. We connected all of it through Supermetrics into Supermetrics Storage, then built the dashboards that run on top: one set for agency management, and a template set the team rolls out for each client.

25+
advertising, analytics and data sources
60+
platform account connections
2
dashboard suites, internal and client-facing

What we built

  • Internal management dashboards in Looker Studio (Data Studio)
  • Client dashboard templates, ready to roll out for each new client
  • Connections to every platform the agency buys on
  • Supermetrics Storage as the single data layer behind both

Platforms connected

  • Google Ads
  • Microsoft Advertising
  • Facebook Ads
  • Facebook Insights
  • Google Analytics 4
  • Google Search Console
  • Google Trends
  • Google Campaign Manager 360
  • Google Display & Video 360
  • Amazon DSP
  • Adform
  • Criteo
  • StackAdapt
  • Outbrain DSP
  • LinkedIn Ads
  • TikTok Ads
  • Snapchat
  • Pinterest Ads
  • Reddit Ads
  • X Ads
  • Spotify Ads
  • ChatGPT Ads
  • Google BigQuery
  • Google Sheets
  • Custom data imports

Who we work with

Teams with plenty of data and not enough time to make it useful.

  • Media and creative agencies

    White-label reporting and data engineering behind your team.

    Working with agencies

  • Government

    Reporting, lineage and data quality for complex, long-lived systems.

  • Corporate marketing teams

    One trusted view of spend and performance across every channel.

  • Sport

    GPS, match and wellness data for clubs and high performance programs.

    Pragmaticians for Sport

What we do

Four ways we help, from a single dashboard to an ongoing data lead for your business.

Marketing intelligence

Every channel, publisher and platform in one set of numbers your team agrees on, refreshed automatically.

More on marketing intelligence

Data engineering and warehousing

Pipelines and a warehouse that hold up when a column changes or a new source arrives.

More on data engineering

Data and technology strategy

Governance, platform choices and a plan that fits your organisation and budget, not someone else’s.

More on strategy

Fractional CDO

A senior data lead a few days a month, keeping governance, technology and priorities on track.

More on fractional CDO

How we work

Small, useful steps. You see working output early and decide what comes next.

  1. Understand what you have

    We map your sources, reports and tools, and find where the numbers disagree and why.

  2. Build what’s missing

    Pipelines, a warehouse, dashboards. Delivered in stages, each one usable on its own.

  3. Hand it over properly

    Documentation and training so your team owns it, with ongoing support if you want it.

For agencies

We sit quietly behind your team, building the pipelines and dashboards your clients see under your brand. Your client relationship stays yours.

How we work with agencies
  • White-label dashboards and reports
  • Data engineering for client reporting
  • Specialist help when a project needs it
  • Co-branded delivery if you prefer

Pragmaticians for Sport

GPS, match and wellness data in one place, so coaches and high performance staff see the full picture of every player.

Explore sport

Platforms we work in every day

  • Google BigQuery
  • Snowflake
  • Databricks
  • SQL Server
  • Supermetrics
  • Funnel
  • Windsor.ai
  • Looker Studio
  • Salesforce Marketing Intelligence
  • The Trade Desk
  • Google Ads
  • Meta Ads
  • GA4
  • LinkedIn Ads

Tell us what your data should be doing for you.

Book a conversation